Cornwall Thrive: A Platform for Stories, Support, and Sustainable Tourism
At Cornwall Thrive, we’re not just building a website. We’re crafting a vibrant community hub — a place where Cornwall’s rich tapestry of stories, businesses, and visitors come together to create something truly special.
Cornwall’s beauty is undeniable, but its soul runs deeper than its stunning coastlines and rolling moors. It’s in the legends of piskies dancing on the cliffs, knockers tapping in ancient mines, and whispers of dragons on Bodmin Moor. It’s in the resilience of local businesses and the warmth of communities that welcome travellers year after year. Cornwall Thrive is here to celebrate and amplify that soul.
Why Cornwall Needs This Now
Tourism is the lifeblood of Cornwall, contributing roughly 15% to the region’s economy and sustaining around 50,000 jobs. The 2025 season kicked off with promise, as Easter’s sunny skies brought a welcome surge in visitors. But beneath the surface, challenges persist.
Small businesses, especially in hospitality, face mounting pressures: soaring energy costs, rising national insurance contributions, and increasing wages. Meanwhile, visitors are feeling the pinch too, with tighter budgets limiting their spending. These aren’t just Cornwall’s struggles — they’re shared by communities across the UK and beyond.
Then there’s the digital hurdle. In today’s online world, visibility is everything, yet up to 30% of websites struggle to get indexed by search engines. For small businesses with limited resources, competing in an AI-driven digital landscape can feel impossible. Add to that the harsh reality of review platforms like TripAdvisor — where a single negative comment can overshadow months of hard work — and it’s clear: local businesses need a better way to connect with their audience.
The Heart of Cornwall Thrive
Cornwall Thrive was born to bridge these gaps. We’re building a platform that’s more than a directory — it’s a celebration of Cornwall’s heritage, people, and potential. Here’s what we’re working toward:
- Inspiring Visitors: We want travellers to experience Cornwall’s magic beyond the picture-perfect views. From mermaid tales off the coast to the history of smugglers’ coves, we’re sharing the stories that make this place unforgettable.
- Empowering Businesses: Our platform offers a supportive, collaborative space for local businesses to shine. Unlike traditional review sites, we foster connection over criticism.
- Championing Accessibility: We’re creating a dedicated resource for accessible businesses, making it easier for everyone to find inclusive places to stay, eat, and explore.
- Practical Support: From digital tools like colouring sheets to keep kids entertained in cafés to guides on sustainability, AI strategies, and local startup advice — we’re equipping businesses and visitors with resources that make a difference.
Why This Matters
Cornwall Thrive is about more than tourism — it’s about community. It’s for the café owner struggling to stand out online, the family searching for an accessible holiday, and the visitor craving a deeper connection to the places they explore. It’s for Cornwall itself, a region that thrives when its stories are told and its people are supported.
We believe that collaboration beats competition, and that stories are the threads that weave communities together. Cornwall Thrive is our invitation to join that journey.
Join Us
We’re just at the beginning of this adventure, and we’d love for you to be part of it.
- 👉 Explore Cornwall Thrive
- 👉 Share our mission
- 👉 Help us lift up Cornwall’s businesses, celebrate its heritage, and welcome every visitor with open arms
Let’s tell Cornwall’s story — together.